Google Chrome Will Start Blocking Intrusive Video Ads This August

Google volition start blocking intrusive ads on brusque-course video content (videos less than 8 minutes in duration) by default in the Google Chrome web browser this Baronial. To exist specific, this includes non-skippable ads longer than 31 seconds that appear before a video starts, mid-whorl ads, and ads that occupy almost one-tertiary of the content.

For the uninitiated, Google relies on the Better Ads Standards prepare by the 'Coalition for Better Ads' for identifying unintrusive ads. The grouping recently appear its new standards later conducting research involving 45,000 consumers.

"Broadening the environments covered past our Better Ads Standards will do good consumers and provide additional guidance for businesses to respond to consumer preferences," said Neal Thurman, managing director of the Coalition for Improve Ads.

In example y'all are wondering, this includes Google'due south own video platform YouTube equally well. "Similar to the previous Better Ads Standards, we'll update our product plans beyond our ad platforms, including YouTube, as a effect of this standard, and leverage the research as a tool to help guide product development in the hereafter," wrote Google in a blog postal service.

The blog post contains GIF renders showing examples of intrusive ad experiences. Have a await at those GIFs beneath.

Google Chrome Will Start Blocking Intrusive Video Ads This August — Not-skippable pre-roll ads longer than 31 seconds | Source: Coalition of Better Ads

This policy will exist enforced on Chrome starting Baronial 5 this year. Google advises website owners with ads to review their site condition in the Advertizement Experience Report tool to check if their current ad practices comply with these revised policies.